Quality watches are built for function, style and stature. Skywatch has a different approach, Swiss made dive watches made for the everyday person. For Skywatch, we created a brand with charm, character and whole lot of personality without taking away from the quality of craftsmanship. With a snarky tone of voice and a simple digital storefront, Skywatch is a serious dive watch that doesn’t take itself too seriously.
Brand Identity, Brand Voice, Art Direction, Website Design Campaign Creative Direction.