Not a traditional online ‘wine club’, ClubW, produces wines that are uniquely their own through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide like Whole Foods. They sought to elevate their brand and inform a wider audience on who they are and how to find them. With a name change early in the process, now ‘Winc’, they needed an identity to help reach a wider audience and let the world know they are changing the habits of wine shopping for good.

We crafted a brand that harmonized a modern-classic approach to the 'Roaring Twenties—The Golden Age of Drinking’, by complementing elements of the era with a clean and minimal visual language. The timeless logo, palette of typography, shapes, and colors represent the brand by providing a sense of luxury, yet combines an irreverent spin to make wine more enjoyable. From packaging to website, the Winc brand has audiences adopting a new lifestyle for wine lovers. Please Winc Responsibly.

Brand Voice, Brand Identity, Packaging, Web Design


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