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NatureLab Tokyo
With household names like Diane, Laundrin', and Maro, NatureLab is known for creating some of the most well-known haircare brands in Japan.
For their debut self-titled product line, "NatureLab Tokyo", they needed a new brand identity that catered to the U.S. market and reflected their vision of bringing together the best of science and nature.
We created a streamlined logo and identity that was not only a base for their new product line, but also helped to inform the logo of the NatureLab parent brand.
Services
Logo Design, Identity Design, Brand Voice.
![](https://cdn.myportfolio.com/cfed941e-b0c7-4da3-8c93-de17956acad7/ecf8330b-b5ec-4343-b4f4-cbedda92234d_rw_1920.jpg?h=10dd47a4a4b00f6420616416f752067a)
![](https://cdn.myportfolio.com/cfed941e-b0c7-4da3-8c93-de17956acad7/83da20b5-d607-4041-af2d-c9c289bba907_rw_1920.jpg?h=fae682d609c5cd284b4b059b0f90a5ba)
![](https://cdn.myportfolio.com/cfed941e-b0c7-4da3-8c93-de17956acad7/d472d18a-34db-40f8-b6b4-8484410eba5d_rw_1920.jpg?h=9760d68f0e7cdf21be843d7e83b9ddc8)
![](https://cdn.myportfolio.com/cfed941e-b0c7-4da3-8c93-de17956acad7/45e16c67-3c59-4018-8714-cc451eb7e97f_rw_1920.jpg?h=07e4955e5cb66d5f0b60a1ea6bfacae9)
![](https://cdn.myportfolio.com/cfed941e-b0c7-4da3-8c93-de17956acad7/d9f33aa8-5eac-4ba0-9e21-bc10377acdb3_rw_1920.jpg?h=3045047c9b96d057c55bc86934a22416)