NatureLab Tokyo

With household names like Diane, Laundrin', and Maro, NatureLab is known for creating some of the most well-known haircare brands in Japan.

For their debut self-titled product line, "NatureLab Tokyo", they needed a new brand identity that catered to the U.S. market and reflected their vision of bringing together the best of science and nature. 

We created a streamlined logo and identity that was not only a base for their new product line, but also helped to inform the logo of the NatureLab parent brand.

Logo Design, Identity Design, Brand Voice.


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